Temporary New Media Specialist

Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.

Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (web development, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication). Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.

Student and Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division comprises leading student affairs experts who support our campus on pressing student life matters including health, wellness, community engagement, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. We provide support and services to roughly 25,000 undergraduate, graduate, and professional students on multiple campuses in the U.S. and abroad.

SCL's Communication and Marketing team oversees the division's strategic communication and marketing plans to raise visibility and awareness of SCL activities, programs, and resources for diverse audiences including students (current and prospective), faculty, staff, families, alumni and local community members.

Under the direction of the Creative Content Manager, the New Media Specialist is an integral part of the SCL communications team and will manage divisional flagship social media platforms on Instagram, Facebook and YouTube (@cornellstudentlife; @cornellfamilies), along with Cornell Housing (@cornellhousing) and Cornell Dining's (@cornelldining) social accounts.

Working with the Creative Content Manager and coordinating with Communications and Marketing Leads, they will also help to provide oversight, support, and guidance to ensure brand and message consistency across the division's social media accounts, including, but not limited to the: Cornell Store/retail accounts; Einhorn Center for Community Engagement; Dean of Students; Cornell Athletics; etc.

Working closely with University Relations Brand Communications, they will maintain university and SCL brand standards that are in alignment with the division and University's strategic vision and mission across all platforms as well as integrate the brand promise, vision, and position into all forms of marketing and communications.

Using effective communication, and marketing concepts, tools, and techniques, an effective New Media Specialist will be proactive, personable, service-oriented and enthusiastic, allowing for the development of excellent collaborative working relationships with students, staff, and other campus partners. Through demonstrated project management skills, they will be able to manage multiple projects simultaneously, prioritize effectively, adapt to new priorities, meet competing deadlines and spot opportunities as they arise. While collaboration is critical, the ability to balance independent work and use sound judgement in decision making is also important when identifying new opportunities for executing content strategies.

This position is expected to work extended hours (including nights and weekends) during the academic year as necessary based on the events' schedules.

The annualized salary range for this position is from $62,400 to $65,500. This position is not eligible for visa sponsorship.

Required Qualifications:

• Bachelor's degree with at least two years of professional experience in social media or brand management
• Expert knowledge of social media trends and best practices and ability to research/stay ahead of evolving trends
• Strong knowledge of a variety of social media platforms
• Excellent writing, editing, proofreading as well as research and organizational skills
• Excellent interpersonal and oral communication skills
• Ability to handle multiple projects simultaneously while working under tight deadlines
• Ability to produce content that resonates with audiences from all backgrounds and viewpoints
• Knowledge of editorial and ethical standards when researching or developing content

Preferred Qualifications:

• Experience with photography/videography for social media platforms
• Experience with desktop or cloud-based design and publishing software (Canva, Adobe Creative Suite)
• Experience with desktop or cloud-based video editing software (Premiere Pro, Final Cut, Kapwing)
• Experience training and mentoring student workers
• Experience in higher education communications or in communications for complex organizations.

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Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

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