Details
Posted: 18-Sep-24
Location: Ithaca, New York
Type: Full-time
Salary: Open
Design Director, Cornell Tech (NYC)
About Cornell Tech
Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.
Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication).
Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.
Position Summary
Design is an essential factor in marketing Cornell Tech academic degree offerings, campus programs, tech initiatives, and public events. An integral member of the communications and marketing team, the Design Director advances Cornell Tech's brand and oversees vibrant visual production within the Communications and Marketing department and across the campus.
The Design Director will establish and lead conceptual creative direction and design for all projects and campaigns developed for/and in partnership with leadership clients across the Cornell Tech campus including the dean, faculty, admissions, alumni affairs and development, student affairs, and initiatives by individual faculty members.
The position manages one full-time digital communications specialist, offers creative guidance to agency partners, and provides creative direction to freelance photo and video teams when needed. The Design Director is expected to produce assets as well as assign and manage assets produced by others.
Working closely with the University Relations Brand Communications team, the Design Director will ensure that Cornell Tech visual production aligns with Cornell's mission and vision. This creative professional ensures brand compliance and adherence to industry standards and best practices for the production of all digital and print materials, including Cornell Tech website, and assets for the Jacobs Technion-Cornell Institute within Cornell Tech.
Successful candidates will need to have and display the following competencies as part of this role:
Instills Trust: Follows through on commitments; Is seen as direct and truthful; Keeps confidences; Practices what he/she preaches; Shows consistency between words and actions
Plans and Aligns: Sets objectives to align with broader organizational goals; Breaks down objectives into appropriate initiatives and actions; Stages activities with relevant milestones and schedules; Anticipates and adjusts effective contingency plans
Manages Complexity: Asks the right questions to accurately analyze situations; Acquires data from multiple and diverse sources when solving problems; Uncovers root causes to difficult problems; Evaluates pros and cons, risks and benefits of different solution options
Customer Focus: Gains insight into client/stakeholder needs; Identifies opportunities that benefit the client/stakeholder; Builds and delivers solutions that meet client/stakeholder expectations; Establishes and maintains effective client/stakeholder relationships.
Decision Quality: Makes sound decisions, even in the absence of complete information; Relies on a mixture of analysis, wisdom, experience, and judgment when making decisions; Considers all relevant factors and uses appropriate decision-making criteria and principles; Recognizes when a quick 80% solution will suffice
This position is based at Cornell Tech's New York City campus, located on Roosevelt Island, where meeting and learning from faculty and leadership will greatly influence the Design Director's vision and deliverables. The Design Director will have the option to work 1-2 days remotely per week.
Visa sponsorship is not available for this position.
Essential Functions Include
Creative Services - 40%
Communications & Design Leadership
- Create and implement design strategies to forward the mission, goals and priorities of Cornell Tech. Advise the Executive Director in the planning of strategic marketing communications from a design perspective.
- Develop and implement streamlined processes related to creative services.
- Act as an internal expert and consultant for Cornell Tech to develop & implement communication needs and strengthen brand identity and provide quality standard.
- Develop and cultivate relationships with faculty, leadership and staff to develop, implement and evaluate strategies to meet communication needs.
- Oversee design and production of external materials including posters, one-pagers, newsletters, brochures, letters, online ads, e-mails, web pages, and social media content. This includes oversight of relationships with external vendors and freelancers.
- Develop dynamic and compelling imagery for internal leadership presentations and communications
- Develop and manage project scope for both long and short term projects. Tracking and ensuring deliverables are met.
University Job Title:
Communication Mgr I
Job Family:
Communications/Marketing
Level:
G
Pay Rate Type:
Salary
Pay Range:
$103,175.00 - $143,298.00
Remote Option Availability:
Hybrid
Company:
Contact Name:
Evelyn Gordon
Job Titles and Pay Ranges:
Non-Union Positions
Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:
- Prior relevant work or industry experience
- Education level to the extent education is relevant to the position
- Unique applicable skills
- Academic Discipline
Union Positions
Current Employees:
Online Submission Guidelines:
Employment Assistance:
Notice to Applicants:
EEO Statement:
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.
Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.
2024-09-12
