This position is considered remote, up to 1 day in the office at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in Massachusetts, New Hampshire, or Rhode Island.
The Project Manager, Digital Marketing builds fundraising websites, produces emails, and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Digital Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website and email marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals.
Embody Dana-Farber???s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.??
Dana-Farber is pursuing an ambitious, multi-year fundraising effort to change the future of cancer research and care: The Dana-Farber Campaign. This $2 billion campaign is the largest in the Institute???s history and one of the largest ever in the U.S. focused solely on cancer. Philanthropy raised through The Dana-Farber Campaign will accelerate the Institute???s strategic priorities by supporting revolutionary science, extraordinary care, exceptional expertise, and essential opportunities???helping us prevent, treat, and Defy Cancer.
Resume and cover letter required with application submission.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
PRIMARY DUTIES AND RESPONSIBILITIES:
Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy. Responsibilities include:
Advising on web and email marketing strategies with the goal of improving key performance metrics;
Managing of front-end web development;
Updating and maintaining website content to ensure optimal user experience and conversion optimization;
Building and testing email campaigns;
Assisting with reporting and providing analysis on program metrics as needed;
Developing, implementing and maintaining website and email content optimizations based on best practices and current marketing strategies.
Manage mobile-friendly email template updates as new mobile devices, technologies, and techniques enter the market.
Advise on strategies and content layout optimizations for marketing landing pages.
Develop online surveys as needed.
Uphold branding guidelines and web-content standards set for the Jimmy Fund.
Stay up-to-date with and implement digital marketing best practices. Help educate Division of Philanthropy on best practices.
Reports to Senior Assistant Director, Digital Marketing. There is no supervisory responsibility for this position. This individual will work with a variety of individuals throughout the Institute, but the position is primarily self-governing.
MINIMUM JOB QUALIFICATIONS:
At least 4 years??? experience developing and implementing successful web and email strategies.
Proficiency in HTML, CSS, Photoshop, Dreamweaver, Microsoft Office, web content management systems, and email marketing platforms.
Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Excellent coding skills.
Strong understanding of HTML, CSS, and responsive design techniques.
Strong knowledge of email marketing strategies, testing, and reporting. Strong understanding of email personalization and segmentation strategies.
Strong knowledge of website development and production, including experience with front-end web development and web content management systems.
Strong analytical skills, including knowledge of web and email metrics and reporting tools.
Excellent organizational skills and attention to detail.
Strong written and verbal communication skills.
Familiarity with social media platforms, especially web and email integration with social media functionality.
Up-to-date with latest tools, trends, and strategies.
Non-profit experience is a plus.
Experience with or knowledge of online CRM software. Blackbaud or Convio is preferred.
This position will evaluate current programs and create and execute approved plans to expand and diversify the donors and participants for the events assigned in order to broaden our donor base and create even more inclusive events. Experience with diverse donors is a plus.
This position is considered remote, up to 1 day in the office at 10 Brookline Place, Brookline, MA. Works on deadline.
DIVISION OF PHILANTHROPY INCLUSION, DIVERSITY, & EQUITY COMMITMENT STATEMENT:
We???re stronger together.
In the Division of Philanthropy, we believe in the power of different voices. We encourage authenticity and??diversity??of??every??individual??within our community. Our??collective voices ??? donors,??volunteers,??staff, and patients alike ??? allow us to work together towards a world without cancer. Committed to??being??a place of??inclusivity,??belonging,??and change, these are our core values.??
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong.?? As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff.?? Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to under-served members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.