The Senior Military Admissions Officer serves an integral role in the growth of enrollments within Northeastern University's degree programs. S/he is responsible for the oversight of the design, implementation and analysis of an effective recruitment and events strategy for the military and veteran audience. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. S/he will bring prior experience in the military or working with military and veteran audiences. In addition, the candidate will bring sales, recruiting and/or equivalent experience to develop and execute innovative ways to reach the military and veteran audience and generate and nurture quality leads for Northeastern programs. The Senior Military Admissions Officer works in collaboration with the Director of Recruiting and the larger recruiting team on the overall recruiting plan as well as the marketing, enrollment and academic teams to meet goals for assigned projects and portfolios.
A successful candidate will be a team player with proven sales and/or recruitment experience, has a strong work ethic, strives to meet goals, enjoys meeting and attracting prospective students to Northeastern, will actively and positively contribute to the office culture, and thrives in a high volume, fast-paced environment. He/she will be adept at problem analysis and problem-solving; strong interpersonal and communication skills are necessary.
Key responsibilities include:
Design, implement and analyze an effective recruitment strategy for the military and veteran audience for graduate and undergraduate professional programs. Strategy will include travel (locally and nationally) and virtual recruitment initiatives designed to attract professional students in line with university priorities.
Oversight of planning and execution for comprehensive and program agnostic in-person and virtual events, including open houses, application workshops, admitted student info sessions, thought leadership webinars, and new initiatives as identified. Also responsible for researching and identifying additional opportunities for sponsored webinars and virtual events through third parties.
S/he will work with the leadership team to develop recruitment targets, and partner with enrollment marketing, enrollment services, admissions operations, marketing & sales operations and the academic teams to ensure achievement of recruitment and enrollment goals.
S/he will work closely with the Director of the Dolce Center for the Advancement of Veterans and Servicemembers and their team to ensure close alignment of outreach strategies for the military audience.
This role requires effective cultivation of government, business and/or industry relationships with decision makers and prospective students in key industry pipelines. May also include attending industry meetings and conventions, events and networking opportunities.
S/he will constantly evaluate the recruiting team's go-to-market strategy and identify new ways to identify and nurture prospective students that can be replicated across the team.
S/he will work closely with the Marketing team, identifying opportunities to combine efforts and develop cohesive strategic initiatives where recruiting and marketing will identify new students in conjunction or support of each other.
Regularly meet with the Enrollment Services and Coaching team to identify problem areas in the funnel and deploy short and long-term tactics to ensure we are bringing in quality leads and improving conversion rates at all stages.
Working closely with the Marketing & Analytics team, s/he is responsible for identifying, developing, and tracking key performance indicators across the graduate and professional programs portfolio.
In partnership with the Marketing Operations team, the Senior Military Admissions Officer will consistently look for ways to improve operational processes, developing working solutions to simplify the process for event planning, communication, and execution.
Effectively track and measure recruitment information in the University CRM, application and marketing automation systems with metrics related to the enrollment lifecycle, ensure that all events and leads are being recorded, and analyze recruitment data to determine the effectiveness of specific events and activities.
In partnership with the Director of Recruiting, s/he will be diligent in monitoring data quality within our CRM systems, ensuring the generation of accurate reports that can be used to guide strategic initiatives for the entire recruiting team.
Will partner with leadership in the recruiting and marketing team to provide mentorship, advice, and training to Admissions Recruiters on the team, ensuring continuous improvement and professional growth.
Bachelor's degree with 5+ years of professional experience in recruitment, sales, event management, marketing and/or higher education is preferred. Prior experience in the military or working with military and veteran audiences is required. The ideal candidate is comfortable with formal presentations, informal networking and brings strong sales and/or recruitment skills and brings a passion for helping professional adults further their education. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Ability to work independently, as well as with teams of colleagues, and possess the aptitude for detail-oriented tasks. Strong project management and time management skills and ability to manage priorities and stakeholder expectations. Strong written and verbal communication skills. Ability to think and act both analytically and strategically. Experience working with a customer relationship management system (CRM) a plus. Travel is necessary along with schedule flexibility.
Requisition Number: STFR004745
Internal Number: 56042
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.